iGaming Industry Survey 2026

General Data

1. The level of your position

Owner/Founder

C-level

Product Owner

Project manager

Manager

Specialist/expert

2. Size of the organization

Less than 10 people

11-30 people

31-60 people

more than 61 people

3. What segment do you work in?

Operator

Platform provider

Game studio

Aggregator

Affiliation

Other

Please select a segment to continue

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Operator Questions

4. What are your main business challenges for 2026?

Select up to 3 options

Risk management and compliance

Dropping LTV

Rising competition

New game integration

Personalizing the player experience

Relations with platform providers

Rapid changes in the market

Please select at least 1 and up to 3 options

5. What are your main operational challenges?

Select up to 2 options

Internal platform bugs

High costs of maintaining teams

Low organizational agility (everything takes a long time)

Please select at least 1 and up to 2 options

6. Do you see the impact of ChatGPT and other similar tools on your business?

Yes

No

I don’t know

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Platform Provider Questions

4. What is the biggest difficulty for platform providers?

Select up to 3 options

CRM tools and player management

Bonus and promotional systems

Analytics and reporting

Payment integrations

Mobile solutions

5. Which markets will you be looking at for development in 2026?

LATAM

EMEA

APAC

MEA

Please select at least one market

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Game Studio Questions

6. Which types of games generate the highest revenue in your portfolio?

Slots

Live casino games

Crash games

Table games

Mini games

7. What is your average development cycle for a new game?

Less than a month

1-3 months

3-6 months

6-12 months

More than a year

8. Which stage is the most difficult during the entire game development cycle?

Concept

Audiovisual production

Development

QA

Aggregation

9. What are the biggest challenges in 2026?

Copying mathematics

Scam/breaking the math of the games

Finding a differentiator in the market

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Aggregator Questions

4. What challenges await you in 2026?

Changing requirements

Partner responsiveness

Quality of offered games including code quality

5. Which markets will you be looking at for development in 2026?

LATAM

EMEA

APAC

MEA

Please select at least one market

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Affiliation Questions

4. What direction will affiliates take in 2026?

SEO & content marketing

Paid media

Influencer marketing

Email marketing

Organic SoMe

5. Are you planning to invest in content marketing and SEO in 2026?

Yes, that’s our main focus

Yes, but it is not a priority

We are considering increasing our investment

No, we focus on other channels

6. What will be the biggest challenge in 2026?

Declining revenue from operators

A large number of competitors

Changes and restrictions in Google

Fraud

Acquiring quality traffic

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AI and Automation

7. Automation and AI, in your opinion is:

A necessity in business

A trend that will pass

Potential threat to the industry

In which areas do you plan to implement automation or AI first?

Select up to 3 options

Personalization of offers for players

Customer service automation

Data analysis and prediction

Fraud detection and risk management

Testing and monitoring of games

Platform monitoring

Automation of internal processes

8. Do you already have experience in implementing AI in your organization?

Yes, we have been using AI for a long time

Yes, but we are just beginning to experiment

We have no experience

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Final Questions

9. What specific threats do you see in AI for the iGaming industry?

Excessive automation leading to gambling problems

Loss of control over decision-making processes

Problems with algorithm transparency

Threats to data security

Job cuts

Increased risk of manipulation

10. What are your priorities for 2026?

Rate the importance of each priority (1 = Not important, 5 = Very important)

Adapting to AI and automation trends