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Online casino report

Q1 2024 Kenya, South Africa, Nigeria 

Understand the success behind top casinos in Africa

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    In addition to numbers, you will also find tips on how to harness the power of market trends

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    PlayUP

    complete player retention elevating program

    Increase player engagement by 31%

    Raise the LTV
    of your players

    without burning your marketing budgets

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      31%

      Increases player engagement by 31%

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      84%

      Reduces vulnerability to successful hacking attacks by up to 84%

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      Minimizes the number of tickets and errors reported from players

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      99,96%

      Guarantees platform stability over 99,5%

    PlayUP - 3 stages of benefits

    PlayUP - the SIMPLE way to make QUICK WINS for your online casino with guaranteed results

    1 Identify the iceberg

    What you get

    • Finding hidden problems and recommendations to fix them

      Audit at the start – with a list of more than 50 items reflecting the actual state of your platform with recommendations and prioritization due to business detriment 

    • Facts and conclusions based on market

      Desk research allow us to determine the actual importance of the identified problem in the context of competition. You will stop operating on assumptions and start operating on data

    • The true picture of key process

      The test of the mysterious - the test of the mysterious player will bring you real knowledge about how the player is handled - often it can be quite shocking 

    Iceberg strategy

    2 Break the ice

    What you get

    • All our eyes on your brand

      Brand security monitoring - contents of platform verified every 3 hours. Whatever is wrong, we’ll fix it before you even notice

    • Engaging the player with the platform from the first click

      Player onboarding - written out and fully based on your site architecture

    • Playing without organizational and knowledge blockers

      AI powered player guidance - onboarding buddy to help your players move through the registration process smoothly

    • We constantly monitor your system

      Continuous monitoring - round the clock technical monitoring, with a response to contingencies within minutes

    Break the ice part

    3 End the cold era

    What you get

    • Automated Recommendations

      A powerful recommendation engine that suggests games tailored to your players' preferences

    • Reliable data that allows for creating a strategy

      Comprehensive communication plan based on analytical data and research

    • Effective marketing

      A strategy for communicating with the player based on analytic data and research, to lead to FOMO effect

    • Responsible iGaming

      Responsible iGaming also means providing conscious and transparent information about all aspects of gambling. We build retention on the feeling of winning, but also on the sense of safety and legality

    End the cold era part

    Complete player retention elevation program with guaranteed results.

    PlayUP is a proprietary program created by 35 iGaming native speakers who co-created 10 online casino brands. With PlayUP, you'll start receiving profits from the first day of collaboration

    Verify Your Guarantee

    What sets us apart:

    • Global customers

      Work without access

      We don’t need access to your sensitive data (database, CMS, CRM) to start.

    • Quick Wins

      Quick Wins

      We rely on Quick Wins - first improvements are implemented as early as days from the start of cooperation.

    • Responsible consulting

      Responsible consulting

      We recommend solutions, determine their ROI, and only then implement them. Never the other way around.

    • No vendor locking

      No vendor locking

      Any code or documentation at any step is your property. Always.

    • Real people

      Real people

      Direct access to people involved in the process through live Q&A sessions.

    • Focus on your business

      Focus on your business

      Support from business mentors who combine platform changes with operational improvements.

    • iGaming native speakers

      iGaming native speakers

      Any advice you get is backed up by people who run their own operations in iGaming business.

    What we give our clients

    What it looks like in practice:

    You decide how long you stay with us

    Week 1

    Preparation and Initial Setup

    • Technical and SEO Audit
    • Brand Security – Setup
    • Desk Research

    Week 2

    Activities without access to code

    • UX audit
    • A mystery player test
    • SEO Quick Wins
    • Brand Securiuty – First Report

    Week 3

    Implementation and Reporting

    • Analysis of the Registration Process
    • UX recommedation
    • Technical Audit – Qiuck Wins
    • SLA – Setup

    Week 4

    Quick Wins in use

    • Mapping processes to an AI model
    • SLA – First Report
    • Technical Audit – Implementation
    Apply for the program
    When casino operators should join us?

    When casino operators decide to join the program?

    There are several key moments when casino operators begin to take a closer look at player retention and look for ways to improve it o these are a few of them:

    Join our program

    There is a lot of traffic in the casino but a small percentage convert into valuable business players

    Rise of conversions

    The number of new registrations is increasing but this does not translate into the number and size of deposits

    Regularly returning players

    The number of regular and regularly returning players is declining

    Stop losing players

    FAQ

    The Quick Wins list comprises actions designed to deliver real value and results as quickly as possible. QWs are characterized by quick, simple implementation. While QWs are already in effect, we work on more challenging aspects that impact the business.
    Our service is targeted specifically at online casinos facing the following situations: 1. There is a lot of traffic in the casino but a small percentage convert into valuable business players 2. The number of regular and regularly returning players is declining 3. The number of new registrations is increasing but this does not translate into the number and size of deposits
    Depending on the specific provider, our player retention strategy can look different, but we are capable of implementing independent elements or taking over communication with the provider to create a comprehensive action plan and determine the feasibility of implementing specific elements.
    Our experts will provide hands-on support to implement these retention strategies. This includes integrating new technologies, optimizing your CRM system, and training your team on the latest best practices in player retention.
    Each step can be completed independently. In our strategy, we have three main steps, the scope and elements of which are always described in the agreement and derive from the platform and business environment.
    We do not offer standalone iGaming retention software that you can simply install and use right away. Instead, we provide tailor-made player retention tools designed to meet the unique needs of each client. Our approach focuses on customization, flexibility, and close collaboration to ensure that the tools align perfectly with your business goals and player engagement strategies. Our player retention tools are part of a comprehensive, client-focused service where we analyze your specific requirements and develop bespoke solutions accordingly. This ensures that each tool is fully adapted to the unique challenges and opportunities of your iGaming platform.