PlayUP

Between what a player does on your platform and what they think about it, there are many micro events. They all affect the final picture. Did you know that more than 80% of users get annoyed when they don’t understand the rules of how to navigate a site, and nearly half of them leave sites because the platform upsets them?

These micro-moments are your silent business killers, which are stuck in your site’s code and reduce your profits every day. It is their elimination that is the first goal of our program.

We got rid of internal barriers, you are already step ahead of your competition. But there is still more to do: players are more willing to explore the platform and we have to make it easy for them. The platform has to be intuitive to the player from the first sight. Our goal here is to build in the player the belief that he has come to a platform that works exactly as he thinks, leaves no room for doubt. And above all, it allows the player to feel confident and raises the desire to play. In addition, we do not run away from responsible gambling. From here we educate the player.

Stay close to your players, make them come back for the emotions you provide and the engagement you offer
The era when every player is treated exactly the same is over. Your players, like all of us, want to feel that they are “most important,” so the messages we send to them must be based on specific player actions.