PlayUP
complete player retention elevating program
Increase player engagement by 31%Raise the LTV
of your players
without burning your marketing budgets
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31%Increases player engagement by 31%
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84%
Reduces vulnerability to successful hacking attacks by up to 84%
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Minimizes the number of tickets and errors reported from players
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99,96%
Guarantees platform stability over 99,5%
1 Identify the iceberg
What you get-
Finding hidden problems and recommendations to fix them
Audit at the start – with a list of more than 50 items reflecting the actual state of your platform with recommendations and prioritization due to business detriment
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Facts and conclusions based on market
Desk research allow us to determine the actual importance of the identified problem in the context of competition. You will stop operating on assumptions and start operating on data
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The true picture of key process
The test of the mysterious - the test of the mysterious player will bring you real knowledge about how the player is handled - often it can be quite shocking
2 Break the ice
What you get-
All our eyes on your brand
Brand security monitoring - contents of platform verified every 3 hours. Whatever is wrong, we’ll fix it before you even notice
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Engaging the player with the platform from the first click
Player onboarding - written out and fully based on your site architecture
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Playing without organizational and knowledge blockers
AI powered player guidance - onboarding buddy to help your players move through the registration process smoothly
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We constantly monitor your system
Continuous monitoring - round the clock technical monitoring, with a response to contingencies within minutes
3 End the cold era
What you get-
Automated Recommendations
A powerful recommendation engine that suggests games tailored to your players' preferences
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Reliable data that allows for creating a strategy
Comprehensive communication plan based on analytical data and research
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Effective marketing
A strategy for communicating with the player based on analytic data and research, to lead to FOMO effect
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Responsible iGaming
Responsible iGaming also means providing conscious and transparent information about all aspects of gambling. We build retention on the feeling of winning, but also on the sense of safety and legality
What sets us apart:
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Work without access
We don’t need access to your sensitive data (database, CMS, CRM) to start.
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Quick Wins
We rely on Quick Wins - first improvements are implemented as early as days from the start of cooperation.
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Responsible consulting
We recommend solutions, determine their ROI, and only then implement them. Never the other way around.
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No vendor locking
Any code or documentation at any step is your property. Always.
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Real people
Direct access to people involved in the process through live Q&A sessions.
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Focus on your business
Support from business mentors who combine platform changes with operational improvements.
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iGaming native speakers
Any advice you get is backed up by people who run their own operations in iGaming business.
What it looks like in practice:
You decide how long you stay with us
Week 1
Preparation and Initial Setup
- Technical and SEO Audit
- Brand Security – Setup
- Desk Research
Week 2
Activities without access to code
- UX audit
- A mystery player test
- SEO Quick Wins
- Brand Securiuty – First Report
Week 3
Implementation and Reporting
- Analysis of the Registration Process
- UX recommedation
- Technical Audit – Qiuck Wins
- SLA – Setup
Week 4
Quick Wins in use
- Mapping processes to an AI model
- SLA – First Report
- Technical Audit – Implementation
When casino operators decide to join the program?
There are several key moments when casino operators begin to take a closer look at player retention and look for ways to improve it o these are a few of them:
There is a lot of traffic in the casino but a small percentage convert into valuable business players
The number of new registrations is increasing but this does not translate into the number and size of deposits
The number of regular and regularly returning players is declining