Sports betting solutions

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We are a leading provider of cutting-edge iGaming solutions, boasting a proven track record of delivering high-quality products. We understand the rapidly changing environment of online sports betting and the increasing demand for robust and reliable platforms. The U.S. online sports betting market is projected to reach USD 16 billion by 2032. Globally, the sports betting market was valued at USD 83.65 billion in 2022.
A feature-rich platform is essential for attracting and keeping users in today’s competitive sports betting market. A modern sports betting platform should offer a wide range of functionalities, such as extensive coverage of sports and events, unique bet types, flexible betting tools, and a comprehensive live betting zone with real-time updates and possible live streaming. It should also have a user-friendly, intuitive interface with easy access to key match information, regionalized and personalized content, flexible betting lines, and support for multiple devices. These features are the basic requirements for any platform aiming to compete successfully.
At the same time, real-time marketing, promotions, and bonuses play a crucial role in standing out from the competition quickly. Leading sportsbook operators ensure that both time-limited bonuses and ongoing marketing campaigns are compatible and targeted at the players most interested in them. By using personalization techniques and analyzing player behavior, betting platforms can create predefined views and tailored offers, increasing player retention without raising marketing costs.
When we create custom solutions for betting operators, we pay a lot of attention to the briefing. This helps us make sure that the offered sports, types of bets, and features match the real expectations of the markets where the operator wants to work. Besides the market and player needs, we also consider licensing restrictions.
Our custom platforms are fully flexible. This means they are easy to change and scale based on the changes in the industry. The backend solutions we use allow for managing odds, payments, live streaming, and integration with external providers of sports and esports data.
We design and build platforms for betting operators with high availability for players in mind, while also keeping their data safe and secure. On the other side, we make sure the platform is stable and always working. We use constant monitoring tools like PageZen and SLA services to make the platform available and to quickly find any problems that players may face.
We offer features that cover a wide range of sports, including popular global events, amateur tournaments, niche sports, and the fast-growing esports sector.
The platforms we build for our clients are ready to operate on an international level. They offer wide sports coverage and can be quickly customized for new markets and new legal requirements. The betting market is very diverse, and player preferences are constantly changing. That’s why operators need new features, marketing-driven offers, and personalization based on player behavior. Thanks to 100% customization, our team can create a unique platform for each client. This helps improve the user experience and increase operator profits. Industry diversity is not only about the games offered but also about adapting to different payment methods. The platforms we deliver often use APIs that provide real-time and accurate data on odds, results, and sports events. This is key to offering dynamic and varied betting markets.
When designing interfaces for betting platforms, we always remember that this part can decide whether a player will register, place a bet, and come back for more. That’s why we follow a few key points that help improve the player experience:
Many people forget that interface design is not only about how it looks. Behind every design and interface proposal we make, there is the work of a UX researcher. They check current market trends and preferences in specific geolocations. If the operator already has a platform, we also analyze user behavior to see which parts of key paths and money pages are working well and should be kept – and which parts need to be changed.
In addition to full business analysis and web development services, we offer a set of “quick win” tools and solutions. These are focused on identifying and quickly removing internal blockers, which are often the reason for falling profits on betting platforms.
For technical blockers – which affect both how the platform is seen by players and its performance – we offer PageZen. This is a monitoring tool that tracks key elements that impact conversion on the platform.
For content optimization and fast delivery of engaging materials, we offer WinWords AI. This tool uses trusted sources and models to categorize news, create unique content, and add it directly to the platform’s CMS. It’s especially useful for building blog pages and improving SEO.
Another solution that many operators choose is outsourcing of industry specialists. With over 15 years of experience in the iGaming industry, we have built strong skills not only in web development for betting platforms, but also in UX/UI design and digital marketing with a strong focus on SEO.
At our core, we build secure and reliable betting platforms that prioritize the protection of sensitive user data and financial transactions, fostering a safe and trustworthy betting environment. We implement industry-leading security measures, including SSL encryption for secure data transmission, two-factor authentication (2FA) to safeguard user accounts, and real-time fraud detection systems to prevent unauthorized activities. These essential features form the foundation of our commitment to platform security. We adhere strictly to international gaming regulations and cybersecurity best practices, ensuring our solutions meet rigorous regulatory standards while protecting the interests of both our business clients and their players. Our platforms integrate secure payment gateways compliant with PCI DSS standards, guaranteeing the integrity and security of all financial transactions. This builds trust and ensures the safety of user funds.
Your success is our game plan
For betting platforms, we offer custom solutions and full web development services. We also provide specialist outsourcing, tools for monitoring platform health, and tools for creating content that can be quickly indexed.
We leverage a modern technology stack to ensure high performance, scalability, and security. This includes JavaScript (with frameworks like React.js for dynamic user interfaces) and Symfony (a robust PHP framework for back-end development). We also utilize cloud platforms like AWS for reliable and scalable infrastructure.
Yes, absolutely. We offer extensive customization options, allowing you to tailor the platform’s design, user interface, branding elements, and features to perfectly align with your brand identity and market requirements.
We provide comprehensive technical support with experienced iGaming consultants located in Poland and the United States. We also offer SLA (Service Level Agreement) services and proactive brand monitoring to ensure your platform operates smoothly and reliably.
Yes, our platform architecture is designed for scalability to handle increasing user traffic and data volumes without compromising performance. We utilize cloud-based solutions and efficient database management to ensure your platform can grow with your business.
We provide well-documented APIs for seamless integration with various third-party services such as payment gateways, CRM systems, and marketing automation tools.
iGaming Internal Blockers Analysis Q1 2025
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