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Jacek Białas SEO specialist

Jacek Białas

SEO/SEM specialist with a passion for data analytics and content creation. With experience in industries like gambling, medicine, psychology, pedagogy, law, administration and more, he knows how to craft engaging, well-optimized content that resonates with different audiences. He combines technical SEO skills with creativity, ensuring every piece not only ranks but also provides real value. When he's not analyzing algorithms or fine-tuning content, he explores new trends in digital marketing and behavioral psychology.

Author has published 68 posts:

Macao premium mass segment drives casino growth in 2025

Macao Casino Growth through Premium Mass Segment is no longer a niche talking point for analysts, it is increasingly the story of how the market is rebuilding momentum while operators recalibrate the mass floor. A recent Citigroup survey points to premium mass as the primary driver of Macao casino revenue growth during 2025, even as casinos […]

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Leadership changes at Rank Group and Playnetic

Leadership changes at Rank Group and Playnetic landed within days of each other, and the timing is telling. Playnetic has named David Mann as CEO as it pushes deeper into regulated markets, while Rank Group is preparing for a handover as John O’Reilly retires and CFO Richard Harris steps in as interim chief executive. Taken together, […]

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US prediction markets regulatory developments and iGaming

US Prediction Markets Regulatory Developments are moving quickly from niche debate to front-page policy, and the ripple effects are landing squarely on iGaming, sports betting, and digital advertising. In early January 2026, two signals arrived almost simultaneously, a new House bill aimed at prediction market insider trading by public officials, and a Google Ads policy update […]

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How Atomic Swaps & Lightning deliver instant casino payments

In the highly competitive world of online gambling, the speed of transactions and the trustworthiness of the platform are often the deciding factors for players. While cryptocurrencies have long promised a revolution in payments, the reality of traditional Bitcoin transactions, which can be slow and expensive, often hinders the user experience. However, a new era of blockchain infrastructure is emerging. […]

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Best HTML5 engine for online slots: Pixi.js vs. Unity vs. Cocos2d

The selection of the right game engine for the front-end of online slot games is critical for performance, visual quality, and speed. This article compares three popular technologies: Pixi.js, Unity, and Cocos2d to identify the best tool for HTML5 slot developers.  The front-end slot game includes all user-facing elements: animations, symbols, reels, special effects, UI, and interactions. It must be lightweight, fast, and highly responsive, especially […]

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The new AI SEO Standard for 2026 llm.txt 

As artificial intelligence reshapes how people discover and consume information, website optimization enters a whole new phase. Traditional SEO was built around Googlebot, keywords, and HTML structure. But in 2025, an increasing amount of traffic comes not from classic search engines but from large language models such as ChatGPT, Claude, Perplexity, and AI-powered search interfaces. For the […]

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Norwegian regulator fines Norsk Tipping

When the Norwegian regulator fines Norsk Tipping for a flawed lottery draw, it is about much more than a single technical mistake. It is a stress test of how state monopolies manage risk, how digital lottery systems are monitored, and how regulators respond when trust in a national brand starts to fray. What happened in the Norsk […]

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Northern Ireland calls for higher online gambling taxes

Northern Ireland’s call for higher gambling taxes marks a striking escalation in the United Kingdom’s ongoing debate over how to tax, regulate, and manage the fast growing online betting and gaming sector. What might look at first glance like a narrow fiscal proposal is in fact a window into deeper questions about addiction, social harm, offshore […]

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