Q1 2024 Kenya, South Africa, Nigeria
Understand the success behind top casinos in Africa
In addition to numbers, you will also find tips on how to harness the power of market trends
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Sports betting and casinos are industries rich with opportunity and excitement, yet they also come with their fair share of risks and complexities. From understanding the basics of placing a bet to leveraging the latest in artificial intelligence for predictive insights, we’ll explore every facet of this dynamic sector. Basics of sports betting and the […]
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In the rapidly evolving iGaming industry, player commitment—the dedication and loyalty of players towards an online gaming platform—plays a pivotal role in sustaining business success. As the industry continues to expand, the ability to cultivate and maintain player commitment is becoming an essential facet of any operator’s strategy. This article delves into the various tactics […]
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In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]
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Growing an online casino business can be challenging due to intense competition, legal restrictions, and internal factors that can silently hinder your online casino’s profitability. In fact, 83% of online businesses face these internal issues daily. By reading this article, you will learn: How to identify silent “blockers” in your online casino – UX audit […]
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Running a successful online casino business is challenging, especially in today’s competitive market. However, the PlayUP Program offers a comprehensive solution designed to boost your casino’s growth from behind the scenes. This article will cover the key elements that influence your revenue, the importance of player retention, and how to start improving it. Understanding player […]
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The iGaming market is huge and changing user preferences justify the growth of this sector. Along with the large number of players, the significance of processes involving players is growing. Among the key ones that have the greatest impact on player satisfaction are: registration, identity verification, deposit and withdrawal of funds or a reliable payment […]
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Customer Retention Rate (CRR) shows how many players have stayed with us for a longer time. It is worth noting that this value is calculated based on the preceding period. For example, the CRR in March is 32.86%. This means that 32.86% of users from February were retained until March. Formula: ((U- NU) / PU)) […]
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Online Casinos in South Africa, Nigeria, and Kenya. The Best Regions Activating iGaming Players Worldwide Africa is identified as one of the key markets where iGaming is flourishing. South Africa, Nigeria, and Kenya are central locations where iGaming is already very strong. Online casinos are increasingly expanding their fan base and sharing their popularity with […]
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Support – alert for the most urgent changes An additional element that supports making correct business decisions is AI-based support. Here in the market, we have many solutions that help manage the entire complex player support process. Among the leaders are solutions such as BPO, Zendesk or Livechat). Proper analysis of this communication channel with […]
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In the ever-evolving iGaming industry, a solid plan for Business Continuity is a necessity, not a luxury.
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Monika
Head of Marketing
Yuriy
Client's Ambassador
Grzegorz
Content Specialist
Maciej
Technical Consultant