How iGaming operators are preparing for the zero-party data revolution
For over a decade, the iGaming industry operated on a business model fueled by aggressive affiliate acquisition and third-party cookie tracking. This paradigm, characterized by a massive informational asymmetry in favor of the operator, is undergoing a structural collapse. Regulatory fragmentation across global jurisdictions and tightening privacy policies from major tech platforms are driving the cost per acquisition (CPA) […]