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Affiliate marketings one of the most dynamic segments of digital marketing today, growing rapidly across many market sectors. It is becoming increasingly popular in iGaming. Both casino operators and bookmakers use this model. A particularly effective strategy in this industry combines affiliate marketing with influencer marketing. In this article, we explain several aspects of affiliate marketing, […]
Creating a slot game is only the first step in the fight for players’ attention in the online casino market. For a title to have a chance at success, it is necessary to develop an effective distribution strategy and take care of visibility in the operators’ lobby. Choosing the right integration model, avoiding common mistakes, […]
When entering the world of online casinos and games, players are surrounded by a symphony of colors from every direction. If anyone ever thought this was an artistic mess or an unplanned composition, they would be very mistaken. The psychology of colors in online casinos and games is a distinct area of business. Pulsating reds, […]
To avoid becoming a victim of vendor lock-in, you need to focus on choosing the right partner and ensure transparency in all aspects of cooperation. Clear agreements regarding billing rules, documentation, and other key elements are essential. Read this article to the end to discover simple tips that will help you develop your iGaming platform […]
The topic of the Curacao license, issued by three main entities – Curacao eGaming, Gaming Curacao, and AntillePhone NV Gaming – is an inseparable subject of industry discussions and debates. Obtaining a Curacao license allows an iGaming platform operator to offer both casino games and sports betting. It is estimated that currently, up to 20,000 […]
Discover the leaders of the casino game provider industry. Learn about the latest trends in creating casino game software and testing slot games with AI. The end of the year is always a good time to reflect on how the business environment has changed over the past months. This time, we’re focusing on casino game […]
The Random Number Generator (RNG) is a very basic component in the world of iGaming. It serves to ensure that every result of games, whether slots, roulette, or card games, comes out completely random and fair. How RNG powers iGaming fairness RNG in iGaming is a digital process that replaces physical randomness, such as shuffling […]
Growing players’ lifetime value (LTV) is an essential factor for an online casino in pursuing goals of sustainable development and business profitability. In simple terms, LTV means the overall money a player pays through his or her lifetime with the site; it is an influential metric to which long-term financial success belongs. Online casinos, therefore, […]
The iGaming market continues to grow, with participants striving to improve their competitive position in various ways. Among providers, operators, and game studios, two main growth strategies can be observed: organic or through mergers and acquisitions. A notable case of growth through mergers and acquisitions is EveryMatrix’s recent acquisition of FSB Technology, a white-label solutions […]
APIs play a crucial role in integrating external services into iGaming platforms, significantly enhancing their functionality and user experience. By leveraging APIs, online casinos and betting sites can seamlessly incorporate a wide range of third-party services, including game providers, payment gateways, and social media. This integration capability allows iGaming operators to expand their offerings, streamline […]
iGaming Internal Blockers Analysis Q1 2025
Check if your competition is doing better than you.
Besides the data inside, you also got a bonus – access to a tool that can help you increase conversions on your website.