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When entering the world of online casinos and games, players are surrounded by a symphony of colors from every direction. If anyone ever thought this was an artistic mess or an unplanned composition, they would be very mistaken. The psychology of colors in online casinos and games is a distinct area of business. Pulsating reds, […]
To avoid becoming a victim of vendor lock-in, you need to focus on choosing the right partner and ensure transparency in all aspects of cooperation. Clear agreements regarding billing rules, documentation, and other key elements are essential. Read this article to the end to discover simple tips that will help you develop your iGaming platform […]
The topic of the Curacao license, issued by three main entities – Curacao eGaming, Gaming Curacao, and AntillePhone NV Gaming – is an inseparable subject of industry discussions and debates. Obtaining a Curacao license allows an iGaming platform operator to offer both casino games and sports betting. It is estimated that currently, up to 20,000 […]
Discover the leaders of the casino game provider industry. Learn about the latest trends in creating casino game software and testing slot games with AI. The end of the year is always a good time to reflect on how the business environment has changed over the past months. This time, we’re focusing on casino game […]
The Random Number Generator (RNG) is a very basic component in the world of iGaming. It serves to ensure that every result of games, whether slots, roulette, or card games, comes out completely random and fair. How RNG powers iGaming fairness RNG in iGaming is a digital process that replaces physical randomness, such as shuffling […]
Growing players’ lifetime value (LTV) is an essential factor for an online casino in pursuing goals of sustainable development and business profitability. In simple terms, LTV means the overall money a player pays through his or her lifetime with the site; it is an influential metric to which long-term financial success belongs. Online casinos, therefore, […]
The iGaming market continues to grow, with participants striving to improve their competitive position in various ways. Among providers, operators, and game studios, two main growth strategies can be observed: organic or through mergers and acquisitions. A notable case of growth through mergers and acquisitions is EveryMatrix’s recent acquisition of FSB Technology, a white-label solutions […]
APIs play a crucial role in integrating external services into iGaming platforms, significantly enhancing their functionality and user experience. By leveraging APIs, online casinos and betting sites can seamlessly incorporate a wide range of third-party services, including game providers, payment gateways, and social media. This integration capability allows iGaming operators to expand their offerings, streamline […]
One of the most critical factors in the iGaming industry is player retention. Of course, it is important to attract new players, but it is much cheaper and more effective for future growth to retain those who already play. The importance of player retention Players retention is a notion with the continuous maintenance of players’ […]
In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]