Q1 2024 Kenya, South Africa, Nigeria
Understand the success behind top casinos in Africa
In addition to numbers, you will also find tips on how to harness the power of market trends
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In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]
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Growing an online casino business can be challenging due to intense competition, legal restrictions, and internal factors that can silently hinder your online casino’s profitability. In fact, 83% of online businesses face these internal issues daily. By reading this article, you will learn: How to identify silent “blockers” in your online casino – UX audit […]
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Running a successful online casino business is challenging, especially in today’s competitive market. However, the PlayUP Program offers a comprehensive solution designed to boost your casino’s growth from behind the scenes. This article will cover the key elements that influence your revenue, the importance of player retention, and how to start improving it. Understanding player […]
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Customer Retention Rate (CRR) shows how many players have stayed with us for a longer time. It is worth noting that this value is calculated based on the preceding period. For example, the CRR in March is 32.86%. This means that 32.86% of users from February were retained until March. Formula: ((U- NU) / PU)) […]
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How to reach players and make a permanent presence in their browsers? The bookmaking industry stands on two strong pillars – affiliate marketing and a wide-ranging online presence. Today, a few days after the announcement of changes in the Google algorithm, we will take a closer look at SEO and all topics related to organic […]
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At its core, UX design’s goal remains largely unchanged: delivering an impactful, holistic experience to users through a product or service.
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Your platform is the foundation of your business. It has an influence on the diversity you offer to your players, the quality of the services you provide and – most of all – it shapes experiences that will either make your players come back for more or forget about you forever. A well-designed, scalable and […]
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Support – alert for the most urgent changes An additional element that supports making correct business decisions is AI-based support. Here in the market, we have many solutions that help manage the entire complex player support process. Among the leaders are solutions such as BPO, Zendesk or Livechat). Proper analysis of this communication channel with […]
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Check out some of our proven player acquisition strategies, combine them, and gain an advantage over others in the industry.
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If you ever wondered what it would take to set up an iGaming business, createIT can build a state-of-the-art turnkey online casino for you. Read more.
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Monika
Head of Marketing
Yuriy
Client's Ambassador
Grzegorz
Content Specialist
Maciej
Technical Consultant