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iGaming news

Tips, tricks and news from the iGaming market.

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The hard numbers behind AI ROI in iGaming

Ask any iGaming executive whether AI is important, and you’ll hear the same confident answer: “Of course AI is the future.”  But ask those same executives a second question “How do you measure whether your AI projects are working?” and the confidence disappears.  This silence isn’t unique. Across the industry, AI investment is accelerating dramatically, […]

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How to choose the right AI projects?

In every iGaming company today the same phenomenon is unfolding. Teams across the organization are pitching AI ideas. Customer support wants AI-driven case resolution. CRM teams want autonomous retention engines. Risk teams want predictive fraud models. Marketing wants AI-generated content at scale. Product teams want AI-powered game balancing. Engineering wants internal copilots. And this is […]

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Is your organization ready for AI? 

Eleven months. That’s how long one iGaming operator spent planning what they believed would be a breakthrough AI initiative. The result was an automation engine designed to streamline player lifecycle operations. Leadership had approved the budget, IT had explored vendors, and internal teams had been briefed about the forthcoming “AI transformation.” But when the implementation phase […]

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Why is AI crucial for the growth of iGaming? 

The massive amount of data, the high volume of games produced, the dynamic nature of the industry, and increasing player expectations have led over 75% of iGaming companies to acknowledge the necessity of implementing AI in their operations. This is essential to keep pace with the rapid evolution of the iGaming market.  Much has already […]

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What is AI-driven game testing and why does it matter?

Leveraging AI across all areas of game development, including testing, is no longer just an innovation; it’s quickly becoming a necessity for teams looking to stay competitive. AI brings fresh perspectives to process automation and offers powerful ways to enhance the effectiveness of game testing. AI-driven testing isn’t just about adding isolated AI features, such […]

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Online casino affiliate marketing – How it works and how to start 

Affiliate marketings one of the most dynamic segments of digital marketing today, growing rapidly across many market sectors. It is becoming increasingly popular in iGaming. Both casino operators and bookmakers use this model. A particularly effective strategy in this industry combines affiliate marketing with influencer marketing. In this article, we explain several aspects of affiliate marketing, […]

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What is social casino

Social casinos are online gaming platforms that simulate traditional casino experiences, but instead of wagering real cash, players use virtual currency. They offer familiar games like slots, poker, blackjack, roulette, and bingo, but with coins or tokens that have no cash value. In other words, you can enjoy casino-style games risk-free. As one source explains, […]

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