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To avoid becoming a victim of vendor lock-in, you need to focus on choosing the right partner and ensure transparency in all aspects of cooperation. Clear agreements regarding billing rules, documentation, and other key elements are essential. Read this article to the end to discover simple tips that will help you develop your iGaming platform […]
Growing players’ lifetime value (LTV) is an essential factor for an online casino in pursuing goals of sustainable development and business profitability. In simple terms, LTV means the overall money a player pays through his or her lifetime with the site; it is an influential metric to which long-term financial success belongs. Online casinos, therefore, […]
Sports betting and casinos are industries rich with opportunity and excitement, yet they also come with their fair share of risks and complexities. From understanding the basics of placing a bet to leveraging the latest in artificial intelligence for predictive insights, we’ll explore every facet of this dynamic sector. Basics of sports betting and the […]
One of the most critical factors in the iGaming industry is player retention. Of course, it is important to attract new players, but it is much cheaper and more effective for future growth to retain those who already play. The importance of player retention Players retention is a notion with the continuous maintenance of players’ […]
In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]
Growing an online casino business can be challenging due to intense competition, legal restrictions, and internal factors that can silently hinder your online casino’s profitability. In fact, 83% of online businesses face these internal issues daily. By reading this article, you will learn: How to identify silent “blockers” in your online casino – UX audit […]
The iGaming market is huge and changing user preferences justify the growth of this sector. Along with the large number of players, the significance of processes involving players is growing. Among the key ones that have the greatest impact on player satisfaction are: registration, identity verification, deposit and withdrawal of funds or a reliable payment […]
Customer Retention Rate (CRR) shows how many players have stayed with us for a longer time. This metric is crucial for evaluating the effectiveness of user engagement strategies and identifying trends in player behavior over time. By analyzing CRR, businesses can understand which retention strategies are successful and where improvements are needed. It is important […]
The African iGaming business has grown fast, especially over the last few years. Increased internet access, greater usage of smartphones, and partial liberalization of legislative restrictions on gambling created an enabling environment for such growth in several African countries. The iGaming business is growing, with countries like Nigeria, Kenya, and South Africa included among those […]
In today’s business world, data is everything. With data being so available and prevalent, it’s easy to forget that success depends not just on collecting data but on interpreting and analyzing it correctly. It’s also crucial to remember that context can change the meaning of results, which is why staying up to date with the […]
