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iGaming news

Tips, tricks and news from the iGaming market.

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Influencer and streaming marketing in the iGaming industry

As the iGaming industry continues to expand globally, competition grows fiercer and user acquisition costs rise. In this saturated digital ecosystem, influencer and streaming marketing are emerging as key tools for brand differentiation and user engagement. By leveraging the personal connection between content creators and their audiences, iGaming brands are finding more authentic, effective ways […]

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Online casino affiliate marketing – How it works and how to start 

Affiliate marketings one of the most dynamic segments of digital marketing today, growing rapidly across many market sectors. It is becoming increasingly popular in iGaming. Both casino operators and bookmakers use this model. A particularly effective strategy in this industry combines affiliate marketing with influencer marketing. In this article, we explain several aspects of affiliate marketing, […]

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Conversion optimization in iGaming – tools and strategies

In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]

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