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Today’s users, digital natives, born into a world where the internet was already an integral part of daily life, are much less patient than previous generations when it comes to digital products that don’t function intuitively and smoothly, as they expect. User standards are even higher in the world of online casinos, where players demand […]
Online gambling revenues in Spain reached a record level of 398.11 million euros in the first quarter of 2025. This result confirms experts’ predictions about the potential of the Spanish market and shows its continued growth. According to a report published by the Directorate General for the Regulation of Gambling (DGOJ) on June 27, this […]
Launching an online casino can be a significant investment. The global iGaming market is enormous – valued at over $95 billion – so the potential rewards are high, but so are the startup costs. We’ll cover licensing, software, payment systems, marketing, and ongoing operations, and even touch on regional considerations (US vs. Canada). Wherever possible, […]
Conversion is one of the key success indicators in the iGaming industry. It largely determines the growth of the player base and the operator’s revenue. In this article, we will focus on how, based on conversions, Spanish operators can easily increase their profits. Conversion is, simply put, the most valuable actions a player takes on […]
As the iGaming industry continues to expand globally, competition grows fiercer and user acquisition costs rise. In this saturated digital ecosystem, influencer and streaming marketing are emerging as key tools for brand differentiation and user engagement. By leveraging the personal connection between content creators and their audiences, iGaming brands are finding more authentic, effective ways […]
Affiliate marketings one of the most dynamic segments of digital marketing today, growing rapidly across many market sectors. It is becoming increasingly popular in iGaming. Both casino operators and bookmakers use this model. A particularly effective strategy in this industry combines affiliate marketing with influencer marketing. In this article, we explain several aspects of affiliate marketing, […]
To avoid becoming a victim of vendor lock-in, you need to focus on choosing the right partner and ensure transparency in all aspects of cooperation. Clear agreements regarding billing rules, documentation, and other key elements are essential. Read this article to the end to discover simple tips that will help you develop your iGaming platform […]
Growing players’ lifetime value (LTV) is an essential factor for an online casino in pursuing goals of sustainable development and business profitability. In simple terms, LTV means the overall money a player pays through his or her lifetime with the site; it is an influential metric to which long-term financial success belongs. Online casinos, therefore, […]
Sports betting and casinos are industries rich with opportunity and excitement, yet they also come with their fair share of risks and complexities. From understanding the basics of placing a bet to leveraging the latest in artificial intelligence for predictive insights, we’ll explore every facet of this dynamic sector. Basics of sports betting and the […]
One of the most critical factors in the iGaming industry is player retention. Of course, it is important to attract new players, but it is much cheaper and more effective for future growth to retain those who already play. The importance of player retention Players retention is a notion with the continuous maintenance of players’ […]
