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Growing players’ lifetime value (LTV) is an essential factor for an online casino in pursuing goals of sustainable development and business profitability. In simple terms, LTV means the overall money a player pays through his or her lifetime with the site; it is an influential metric to which long-term financial success belongs. Online casinos, therefore, […]
One of the most critical factors in the iGaming industry is player retention. Of course, it is important to attract new players, but it is much cheaper and more effective for future growth to retain those who already play. The importance of player retention Players retention is a notion with the continuous maintenance of players’ […]
In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]
In the dynamic and competitive world of iGaming, chatbots are transforming customer service by offering instant, around-the-clock assistance. These AI-driven tools swiftly manage everything from account inquiries to game-related questions, providing players with immediate support and enhancing overall user satisfaction. Chatbots not only streamline operations by reducing the need for human agents but also drive […]
Given the growth of online gaming internationally, the German market has seen a notable surge in interest and participation in online casinos. However, with a multitude of platforms available, picking the ideal one could feel like finding a needle in a haystack. To help navigate this booming landscape, several German-focused websites offer comprehensive online casino […]
Growing an online casino business can be challenging due to intense competition, legal restrictions, and internal factors that can silently hinder your online casino’s profitability. In fact, 83% of online businesses face these internal issues daily. By reading this article, you will learn: How to identify silent “blockers” in your online casino – UX audit […]
The iGaming market is huge and changing user preferences justify the growth of this sector. Along with the large number of players, the significance of processes involving players is growing. Among the key ones that have the greatest impact on player satisfaction are: registration, identity verification, deposit and withdrawal of funds or a reliable payment […]
Customer Retention Rate (CRR) shows how many players have stayed with us for a longer time. This metric is crucial for evaluating the effectiveness of user engagement strategies and identifying trends in player behavior over time. By analyzing CRR, businesses can understand which retention strategies are successful and where improvements are needed. It is important […]
The African iGaming business has grown fast, especially over the last few years. Increased internet access, greater usage of smartphones, and partial liberalization of legislative restrictions on gambling created an enabling environment for such growth in several African countries. The iGaming business is growing, with countries like Nigeria, Kenya, and South Africa included among those […]
How to reach players and make a permanent presence in their browsers? The bookmaking industry stands on two strong pillars – affiliate marketing and a wide-ranging online presence. Today, a few days after the announcement of changes in the Google algorithm, we will take a closer look at SEO and all topics related to organic […]
