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Affiliate marketings one of the most dynamic segments of digital marketing today, growing rapidly across many market sectors. It is becoming increasingly popular in iGaming. Both casino operators and bookmakers use this model. A particularly effective strategy in this industry combines affiliate marketing with influencer marketing. In this article, we explain several aspects of affiliate marketing, […]
Social casinos are online gaming platforms that simulate traditional casino experiences, but instead of wagering real cash, players use virtual currency. They offer familiar games like slots, poker, blackjack, roulette, and bingo, but with coins or tokens that have no cash value. In other words, you can enjoy casino-style games risk-free. As one source explains, […]
Creating a slot game is only the first step in the fight for players’ attention in the online casino market. For a title to have a chance at success, it is necessary to develop an effective distribution strategy and take care of visibility in the operators’ lobby. Choosing the right integration model, avoiding common mistakes, […]
We are proud to announce that Bartek Borkowski, createIT’s Managing Partner, was be a speaker at this year’s iGaming Club Conference Malaga. Held in May 2025, powered by AffPapa. This unique event brought together key players in the iGaming industry, bringing together technology, marketing and affiliation professionals. What is iGaming Club Conference Malaga The iGaming […]
Growing players’ lifetime value (LTV) is an essential factor for an online casino in pursuing goals of sustainable development and business profitability. In simple terms, LTV means the overall money a player pays through his or her lifetime with the site; it is an influential metric to which long-term financial success belongs. Online casinos, therefore, […]
One of the most critical factors in the iGaming industry is player retention. Of course, it is important to attract new players, but it is much cheaper and more effective for future growth to retain those who already play. The importance of player retention Players retention is a notion with the continuous maintenance of players’ […]
In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]
In the dynamic and competitive world of iGaming, chatbots are transforming customer service by offering instant, around-the-clock assistance. These AI-driven tools swiftly manage everything from account inquiries to game-related questions, providing players with immediate support and enhancing overall user satisfaction. Chatbots not only streamline operations by reducing the need for human agents but also drive […]
Given the growth of online gaming internationally, the German market has seen a notable surge in interest and participation in online casinos. However, with a multitude of platforms available, picking the ideal one could feel like finding a needle in a haystack. To help navigate this booming landscape, several German-focused websites offer comprehensive online casino […]
Growing an online casino business can be challenging due to intense competition, legal restrictions, and internal factors that can silently hinder your online casino’s profitability. In fact, 83% of online businesses face these internal issues daily. By reading this article, you will learn: How to identify silent “blockers” in your online casino – UX audit […]
iGaming Internal Blockers Analysis Q1 2025
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