In iGaming, there are two main business levers that bring players to your platform and keep them coming back. Of course, to make this work, you need to take care of many smaller actions that enable these two mechanisms to function properly. The first is the constantly changing casino content (meaning new game releases), and […]
Launching an online casino can be a significant investment. The global iGaming market is enormous – valued at over $95 billion – so the potential rewards are high, but so are the startup costs. We’ll cover licensing, software, payment systems, marketing, and ongoing operations, and even touch on regional considerations (US vs. Canada). Wherever possible, […]
Conversion is one of the key success indicators in the iGaming industry. It largely determines the growth of the player base and the operator’s revenue. In this article, we will focus on how, based on conversions, Spanish operators can easily increase their profits. Conversion is, simply put, the most valuable actions a player takes on […]
As the iGaming industry continues to expand globally, competition grows fiercer and user acquisition costs rise. In this saturated digital ecosystem, influencer and streaming marketing are emerging as key tools for brand differentiation and user engagement. By leveraging the personal connection between content creators and their audiences, iGaming brands are finding more authentic, effective ways […]
Affiliate marketings one of the most dynamic segments of digital marketing today, growing rapidly across many market sectors. It is becoming increasingly popular in iGaming. Both casino operators and bookmakers use this model. A particularly effective strategy in this industry combines affiliate marketing with influencer marketing. In this article, we explain several aspects of affiliate marketing, […]
Social casinos are online gaming platforms that simulate traditional casino experiences, but instead of wagering real cash, players use virtual currency. They offer familiar games like slots, poker, blackjack, roulette, and bingo, but with coins or tokens that have no cash value. In other words, you can enjoy casino-style games risk-free. As one source explains, […]
Creating a slot game is only the first step in the fight for players’ attention in the online casino market. For a title to have a chance at success, it is necessary to develop an effective distribution strategy and take care of visibility in the operators’ lobby. Choosing the right integration model, avoiding common mistakes, […]
We are proud to announce that Bartek Borkowski, createIT’s Managing Partner, was be a speaker at this year’s iGaming Club Conference Malaga. Held in May 2025, powered by AffPapa. This unique event brought together key players in the iGaming industry, bringing together technology, marketing and affiliation professionals. What is iGaming Club Conference Malaga The iGaming […]
Growing players’ lifetime value (LTV) is an essential factor for an online casino in pursuing goals of sustainable development and business profitability. In simple terms, LTV means the overall money a player pays through his or her lifetime with the site; it is an influential metric to which long-term financial success belongs. Online casinos, therefore, […]
One of the most critical factors in the iGaming industry is player retention. Of course, it is important to attract new players, but it is much cheaper and more effective for future growth to retain those who already play. The importance of player retention Players retention is a notion with the continuous maintenance of players’ […]
