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The iGaming market continues to grow, with participants striving to improve their competitive position in various ways. Among providers, operators, and game studios, two main growth strategies can be observed: organic or through mergers and acquisitions. A notable case of growth through mergers and acquisitions is EveryMatrix’s recent acquisition of FSB Technology, a white-label solutions […]
APIs play a crucial role in integrating external services into iGaming platforms, significantly enhancing their functionality and user experience. By leveraging APIs, online casinos and betting sites can seamlessly incorporate a wide range of third-party services, including game providers, payment gateways, and social media. This integration capability allows iGaming operators to expand their offerings, streamline […]
Sports betting and casinos are industries rich with opportunity and excitement, yet they also come with their fair share of risks and complexities. From understanding the basics of placing a bet to leveraging the latest in artificial intelligence for predictive insights, we’ll explore every facet of this dynamic sector. Basics of sports betting and the […]
One of the most critical factors in the iGaming industry is player retention. Of course, it is important to attract new players, but it is much cheaper and more effective for future growth to retain those who already play. The importance of player retention Players retention is a notion with the continuous maintenance of players’ […]
In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]
In the dynamic and competitive world of iGaming, chatbots are transforming customer service by offering instant, around-the-clock assistance. These AI-driven tools swiftly manage everything from account inquiries to game-related questions, providing players with immediate support and enhancing overall user satisfaction. Chatbots not only streamline operations by reducing the need for human agents but also drive […]
Delivering flawless and engaging gameplay is essential. Our comprehensive slot game testing approach ensures that our slot games are not only entertaining but also operate seamlessly. We created a set of tools that support testers and developers at all stages of slot game development. By employing debugging, verification, and sequence triggering features, we guarantee that […]
Given the growth of online gaming internationally, the German market has seen a notable surge in interest and participation in online casinos. However, with a multitude of platforms available, picking the ideal one could feel like finding a needle in a haystack. To help navigate this booming landscape, several German-focused websites offer comprehensive online casino […]
Growing an online casino business can be challenging due to intense competition, legal restrictions, and internal factors that can silently hinder your online casino’s profitability. In fact, 83% of online businesses face these internal issues daily. By reading this article, you will learn: How to identify silent “blockers” in your online casino – UX audit […]
The world of slot games is a complex and dynamic arena where math, logic, and graphics converge to create engaging and immersive experiences. Testing these games presents unique challenges, particularly in verifying game logic (which rarely is trivial) and the quality of graphics and animations on every stage of the experience. This article delves into […]
