Thank you for your message. It has been sent.
The iGaming market continues to grow, with participants striving to improve their competitive position in various ways. Among providers, operators, and game studios, two main growth strategies can be observed: organic or through mergers and acquisitions. A notable case of growth through mergers and acquisitions is EveryMatrix’s recent acquisition of FSB Technology, a white-label solutions […]
In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]
Growing an online casino business can be challenging due to intense competition, legal restrictions, and internal factors that can silently hinder your online casino’s profitability. In fact, 83% of online businesses face these internal issues daily. By reading this article, you will learn: How to identify silent “blockers” in your online casino – UX audit […]
Customer Retention Rate (CRR) shows how many players have stayed with us for a longer time. This metric is crucial for evaluating the effectiveness of user engagement strategies and identifying trends in player behavior over time. By analyzing CRR, businesses can understand which retention strategies are successful and where improvements are needed. It is important […]
How to reach players and make a permanent presence in their browsers? The bookmaking industry stands on two strong pillars – affiliate marketing and a wide-ranging online presence. Today, a few days after the announcement of changes in the Google algorithm, we will take a closer look at SEO and all topics related to organic […]
At its core, UX design’s goal remains largely unchanged: delivering an impactful, holistic experience to users through a product or service.
In the competitive world of online casinos, your platform is the backbone of your business. It influences the variety of games you can offer, the quality of service you provide, and—most importantly—the experiences that will either make players return or move on. A well-designed, scalable, and responsive platform not only boosts player engagement but also […]
Check out some of our proven player acquisition strategies, combine them, and gain an advantage over others in the industry.
If you ever wondered what it would take to set up an iGaming business, createIT can build a state-of-the-art turnkey online casino for you. Read more.
What features should online casino games offer to their players? Find out here.
iGaming Internal Blockers Analysis Q1 2025
Check if your competition is doing better than you.
Besides the data inside, you also got a bonus – access to a tool that can help you increase conversions on your website.