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iGaming news

Tips, tricks and news from the iGaming market.

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Influencer and streaming marketing in the iGaming industry

As the iGaming industry continues to expand globally, competition grows fiercer and user acquisition costs rise. In this saturated digital ecosystem, influencer and streaming marketing are emerging as key tools for brand differentiation and user engagement. By leveraging the personal connection between content creators and their audiences, iGaming brands are finding more authentic, effective ways […]

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What is social casino

Social casinos are online gaming platforms that simulate traditional casino experiences, but instead of wagering real cash, players use virtual currency. They offer familiar games like slots, poker, blackjack, roulette, and bingo, but with coins or tokens that have no cash value. In other words, you can enjoy casino-style games risk-free. As one source explains, […]

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Importance of chatbots in the customer service area of iGaming

In the dynamic and competitive world of iGaming, chatbots are transforming customer service by offering instant, around-the-clock assistance. These AI-driven tools swiftly manage everything from account inquiries to game-related questions, providing players with immediate support and enhancing overall user satisfaction. Chatbots not only streamline operations by reducing the need for human agents but also drive […]

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iGaming business successes in Africa

The African iGaming business has grown fast, especially over the last few years. Increased internet access, greater usage of smartphones, and partial liberalization of legislative restrictions on gambling created an enabling environment for such growth in several African countries. The iGaming business is growing, with countries like Nigeria, Kenya, and South Africa included among those […]

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Development and impact of e-wallets on the iGaming economy

In the pulsating arena of digital entertainment, iGaming has risen to prominence as an incredibly innovative and fiercely competitive industry. As it experiences significant growth, businesses are leveraging modern technologies, such as online casinos, sports betting platforms, poker apps, and lotteries, to captivate their clients and remain competitive. With market projections from Research & Markets […]

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