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Monika Regulska

Monika Regulska

Monika has been focusing on content and digital marketing for over 10 years. In her career, she conducted branding strategies for eSports, iGaming, the heavy industry as well as for event companies. In her publications, she currently focuses on marketing automation and ways to increase the effectiveness of marketing campaigns.

Author has published 31 posts:

Conversion optimization in iGaming – tools and strategies

In the competitive world of iGaming, conversion optimization is pivotal to success. With a myriad of games and platforms available, companies must leverage advanced tools and strategic methodologies to enhance user experience, increase engagement, and drive user acquisition and player retention. Where to begin with the conversion? To begin with Conversion Rate Optimization (CRO) in […]

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Capture every moment – Automated screenshot feature for flawless slot game testing

In the rapidly evolving world of online slot games, ensuring a flawless user experience is paramount. One handy tool that could change how developers and testers approach quality assurance is the automated screenshot feature. Some automated test frameworks (like Playwright, Selenium, Cypress, Percy) already have a built-in feature that allows you to take a screenshot […]

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Fundamental casino online website processes and UX best practices 

The iGaming market is huge and changing user preferences justify the growth of this sector. Along with the large number of players, the significance of processes involving players is growing. Among the key ones that have the greatest impact on player satisfaction are: registration, identity verification, deposit and withdrawal of funds or a reliable payment […]

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iGaming business successes in Africa

The African iGaming business has grown fast, especially over the last few years. Increased internet access, greater usage of smartphones, and partial liberalization of legislative restrictions on gambling created an enabling environment for such growth in several African countries. The iGaming business is growing, with countries like Nigeria, Kenya, and South Africa included among those […]

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Bookmaker vs SEO after algorithm updates

How to reach players and make a permanent presence in their browsers? The bookmaking industry stands on two strong pillars – affiliate marketing and a wide-ranging online presence. Today, a few days after the announcement of changes in the Google algorithm, we will take a closer look at SEO and all topics related to organic […]

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